BBC – THE WOOD NORTON HOTEL
I worked closely with the Director General and Business Directors of BBC Wood Horton Hall and Conference Centre for several years. This involved the launch, for the first time in the history of the BBC, services and facilities to an outside, commercial marketplace – in this case a 5* hotel.
Wood Norton Hotel (5*)
Wood Norton Hall is a historic building which received a multi-million pound refurbishment by the BBC near Evesham. It was then launched as a luxury 45 bedroom Hotel & Conference Centre.
- Consultancy
- Research
- Branding
- Involvement with interior design
- Stationery & menus
- Corporate folders & brochures
- Extensive and complex training course information books covering all the modules available
- Launch, promotional video and launch events for different markets at BBC Wood Lane Studios including teasers, invitations, management of responses, theme, creative treatment, high-tech production, catering and management, speaker scripts
- Post launch mailers and brochures
- Advertising and photography
- Copywriting and direct mail
- Set-up and management of database system
- Events programme development and promotion
- Exhibitions – across Europe
- Reservations forms, key cards & guest questionnaires
- Development and marketing of: wedding package, Christmas package, corporate entertaining (including golf)
