I worked on the Gold Heart Appeal for The Variety Club of Great Britain for a one year contract:-

Gold Heart Appeal (Spiderman)

• Campaign strategy and planning
• Research, telemarketing, retailers and partners liaison
• Appeal logo redesign, box design, in-pack & box copy incorporating ‘phone in competition
• Development of presentations for retailers/potential partners
• Multi-level PR campaign, media liaison & releases
• Cinema event with Natasha Kaplinski, CbeeBies & 100 disadvantaged children
• Gold Heart webpage direction
• Dealings with over 50 celebrities (and agents) inc. Hugh Laurie, Emma Forbes, Fiona Phillips, Natasha Kaplinski,
  Jonathan Ross, Claire Sweeney, Robert Powell etc.
• PR
• Event Management across many events, competitions & sponsorship
• E-messaging
• Photography

‘Inspired by the Heart’ Fundraising

• Logo & concept for new merchandise range (our initiative)
• On-line brochure, order process system and shop management
• Sourcing, product selection, pricing, distribution, storage of heart inspired products
• Identifying & negotiating with suppliers
• Photography, styling & catalogue production
• Gold Heart webpage direction
• PR – including sponsorship of EMAPs PremierKids Exhibition and heart inspired fashion show with Emma Forbes
• In-store POS
• Extension of scheme – retailers contributed £1 for IBTH items sold in their store or from their website