The portfolio images show just a small sample of what was created for Dentyl Mouthwash.
Outsourced team with complete responsibility for all marketing, branding, planning, creative, brand development, marketing communications across consumer, professional and trade environments (including international markets), overseeing sales – spanning 9 years from prior to launch to sale / exit including:
- Launch in UK, Europe, Australia and New Zealand
- Full service outsourced marketing & creative team
- Marketing and brand planning and consultancy
- Branding
- Consumer research
- Advertising – TV (with Hugh Laurie as voice over), press, radio, outdoor media
- Casting
- Packaging – launch, evolution, new product and international markets (mouthwashes, toothpastes and tongue cleaner)
- Website design & development
- New product development
- Trade launch, campaigns and communications – advertising, direct mail, sampling, presentations, events
- In-store point of sale
- Sales promotions – on-pack, in-store, mail in, third-party, trial campaigns
- PR direction
- Exhibitions & events
- Retailer relations – Tesco, Sainsburys, Waitrose, Boots, Superdrug, Morrisons to name but a few
- Launch of Exhilaration range – PR campaign, advertising, sales promotion
- Photography
- Video production
- Consumer research
- …and more
- Outperformed market growth year on year: YOY performance +59.3% against market of +10.49%, branded mouthwash +13.1% and own label -0.92%
- Zero listings to a presence in all major grocery and pharmacy retailers across the UK together with launch in Australia, New Zealand and Europe.
- Unknown brand to achieving #2 position (22.6%) in mouthwash sector overall and often reached #1 against leading SKU (23.6% – Listerine) in UK – disrupting major players in the sector
- Advertising campaigns resulted in product sell-outs
- Took brand from zero to almost £40m at sale
“WOWWOO played a major role in the development of the Dentyl brand (UK and internationally) and had the ability to ‘just get on with it’. They treated the business as if it were their own, putting in limitless concentrated, proactive, professional, honest, passionate, efficient effort and creativity to ensure its success. The agency always knew what was required and delivered – and always on time.
WOWWOO had total responsibility for all aspects of marketing and creative design including advertising, retailer / distribution support and new product development. Furthermore, they were constantly aware and responsive to other commercial needs of the business that were not their direct domain. Debra’s commitment went well beyond anything that could reasonably have been expected. I thoroughly enjoyed working with WOWWOO and very much respected their approach. If the opportunity arises in the future I would jump at the chance to work with them again.
CR, Dentyl (The Fresh Breath Company)